SEM – Search Engine Marketing

Search engine marketing is the process of driving traffic to your website using online advertising. In other words, you pay Google for Google AdWords, ideally your content runs more awareness and traffic than before. Today, due to the saturation of the market, the cost of AdWords and paid campaigns has increased significantly, thus leading to the next phase of SEM, advertisements were paid on social media platforms.

Search engine marketing (SEM) is related to SEO in that they deal with digital marketing outreach on search engines like Google and Bing. You must have heard about Pay Per Click or PPC.

However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising via a paid media budget. Search engine marketing (SEM) is related to SEO in that they deal with digital marketing outreach on search engines like Google and Bing. You must have heard about Pay Per Click or PPC. However, SEO typically refers to internal, organic website optimization while search engine marketing is commonly known as advertising via a paid media budget.

While SEO will help your website increase traffic through natural algorithms, SEM earns traffic through the buying process on search engines. In the image on the left, you will see a search engine results page, which is the result of typing keywords “digital marketing” in Google.

Have Question ? Get in touch!

Contact us